Your future boss will Google you, and do an image search. Do you really want to take that selfie?
Staffing firm The Creative Group recently interviewed advertising and marketing executives, and found that 63 percent of advertising executives and 44 percent of marketing executives search online for information about prospective employees at least some of the time.
If hiring managers don’t like what they see, applicants could be removed from the running.
Almost half (48 percent) of advertising executives and more than one-quarter (26 percent) of marketing executives have decided not to extend a job offer to a candidate based on what they uncovered online.
The Creative Group is offering these tips for creating an online presence that helps – and doesn’t hurt — you:
- Be careful what you share. What happens on the internet, stays on the internet. Whether it’s an unflattering photo or off-putting remark, the saying rings true. Use discretion when publishing content online, including social media.
- Put your skills on display. A digital portfolio is a must for today’s creative job seekers. Build a website or use a hosting platform to showcase work and passion projects, and include a link on your resume.
- Offer your insights. Show that you know your stuff by commenting in relevant forums or authoring online articles in your area of expertise. Doing so helps establish your credibility and dedication to the industry.
- Moderate your content. While a sparse online presence may be underwhelming, hiring managers don’t need to know everything about you. Sharing too much information, too often, can cause employers to question your focus and character.
- Stay on top of the task. Building and managing your digital footprint shouldn’t be limited to when you’re job hunting. Protect your professional reputation at all times to ensure you’re always putting your best self forward.
Remember, the Internet is forever.