Pet supplies retailer Petco has expanded its digital offerings with the launch of an iOS app where pet parents can both receive a gift card and donate to help animals in need by simply taking cute pet selfies.
The app is called Heads & Tails by Petco
By posting those adorable selfies with their pets, pet parents whose photos receive 100 likes in a month will receive a free $25 gift card from Petco, with an additional $25 going to the Petco Foundation.
Petco is therefore encouraging pet parents to take more pet selfies. They say it’s all for a good cause.
To use the app, users take a selfie with their furry, feathery or scaly best friend and post it to the Heads & Tails app.
Each time a user’s pet selfie earns 100 Heads & Tails likes in a single month for a specific category, they will receive a $25 Petco gift card, plus a $25 donation to the Petco Foundation will be made in their name.
While the Heads & Tails app will display all approved selfie submissions in its timeline, users can also share the published selfie via Facebook and Twitter, and soon Instagram. Heads & Tails by Petco is available for free in the App Store.
All pet selfie contests start at 12:00 a.m. PST on the first of the month and end at 11:59 p.m. PST on the last day of the month.
Find out more at http://www.petco.com.