Is the old-fashioned, printed resume an anachronism in the age of Linkedin and personal websites? Not in the least, according to staffing firm The Creative Group. In fact, an old-school resume can be your secret weapon.
The company recently polled advertising and marketing executives, and found that nearly eight in 10 said they would rather receive traditional CVs in Word or PDF format from candidates applying for creative roles at their company.
In fact, far fewer executives favored online profiles (14%) and video or infographic resumes (3% each) as their format of choice.
These executives say they go through stacks of resumes, spending just seconds on each one. They’re looking for specific qualities in the applicants, and say that the traditional form of resume is what works best.
So, using a traditional approach is still the most effective way to go. But there are some dos and don’ts when it comes to producing your resume.
The Creative Group advises that you avoid these mistakes:
“Overdesigning it. While it’s OK to incorporate elements of your personal brand into your resume, refrain from excessive embellishments, such as too many charts and colors, which can be distracting. Instead, use your portfolio to showcase your artistic style.
Ignoring the user experience. The best resumes feature simple fonts, standard margins, section headings and bullet points to highlight key attributes and help employers navigate the information.
Focusing on job responsibilities versus results. Hiring managers are far more interested in the impact you made than the tasks you handled. Whenever possible, quantify your contributions to the bottom line.
Including too many extras. Listing hobbies and interests on your CV is fine if they’re related to your career goals and the position in question; if they’re not, leave them off. In the same vein, ditch the objective statement and business jargon.
Failing to keep it fresh. Even if you’re not actively looking for a new job, it’s wise to keep your application materials current. Review your resume at least once a year to ensure it features your most recent accomplishments and skills.”
None of this means that you shouldn’t also have online profiles, or video or infographic resumes – just that you should be sure to use a traditional one as well.
Follow the tips provided and give your career the boost it deserves.