Valentine’s Day: Memories Mean More than Gifts

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Memories

This Valentine’s Day, keep in mind that it’s not about how much you spend, but the memories that you create that really matter.

“Oh, sure,” you say, “that’s what every cheapskate wants to believe!” But it’s true.

In fact, a recent survey from Offers.com, found that American adults are only going to spend an average of $54 each on Valentine’s Day gifts this year. Since nearly 60% of them plan to celebrate the holiday, this stingy spending level suggests that it really is the thought that counts, after all.

Most of the men (51%) and women (55%) surveyed say that their goal this Valentine’s Day is to spend quality time with their partner. It’s not about gifts or fancy dinners.

And while men plan to spend more than women ($61 vs. $47) on Valentine’s Day, a full 68% of the women surveyed are primarily motivated by either spending time with their partners, or giving their partners gifts.

Keep these things in mind as you plan your Valentine’s Day.

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